Mission: Customer focus: “Our mission is to provide unique and personalized beauty experiences, using the natural powers of olive oil to enhance the natural beauty of each individual.” Sustainability: “We promote conscious beauty, using natural ingredients and sustainable processes to care for your skin and the planet.” Innovation: “We constantly seek to innovate, developing effective and safe products that combine tradition and technology.”
Vision: “To be the benchmark brand in natural cosmetics based on olive oil, recognized for its quality, effectiveness and commitment to sustainability, inspiring beauty and well-being around the world.”
Values: Naturalness: Using pure and natural ingredients to create effective and safe products. Sustainability: Adopting sustainable practices throughout the production chain, from olive cultivation to product packaging. Innovation: Constantly seeking new technologies and ingredients to develop innovative and effective products. Well-being: Promoting physical and emotional well-being through products that care for the skin and self-esteem. Transparency: Being transparent about the ingredients used and the production processes.